MākuSafe Strengthens Growth Strategy with Promotion of Aanna Hoch
August 10, 2026
WEST DES MOINES, Iowa – MākuSafe is pleased to announce the promotion of Aanna Hoch to Vice President, Market Strategy and Partnerships, recognizing her exceptional leadership and significant contributions to the company’s continued growth and success.
Since joining MākuSafe in 2020, Hoch has been an integral part of the company’s evolution, serving in several leadership roles spanning customer success, strategic initiatives, and partner development. Throughout her tenure, she has worked closely with customers to ensure successful adoption and measurable outcomes while helping establish and expand MākuSafe’s growing ecosystem of technology, channel, and strategic partners.
In her new role as Vice President, Market Strategy and Partnerships, Hoch will lead the continued development of MākuSafe’s market strategy while further expanding the company’s partner ecosystem – an increasingly important component of delivering value to customers and accelerating growth. She will continue collaborating across the executive leadership team to strengthen strategic relationships, identify new market opportunities, and help guide the company’s long-term direction.
“Aanna has been a trusted leader and an invaluable contributor since the day she joined MākuSafe,” said Gabriel Glynn, CEO and Co-Founder of MākuSafe. “She has a unique ability to understand our customers, build meaningful partnerships, and connect strategy with execution. As our business continues to grow, partnerships will play an even greater role in how we serve customers and expand our impact. This promotion recognizes both the leadership Aanna has consistently demonstrated and the important role she will continue to play in shaping MākuSafe’s future.”
Strategic partnerships have become a cornerstone of MākuSafe’s growth strategy as organizations increasingly seek connected, interoperable safety technology solutions. By collaborating with leading EHS software providers, workers’ compensation insurers, brokers, distributors, OEMs, systems integrators, and complementary technology companies, MākuSafe enables customers to integrate leading indicator data directly into their existing safety and operational workflows. These relationships help organizations maximize the value of their technology investments while accelerating innovation, simplifying deployment, and delivering a more connected view of workplace risk.
As the connected worker and industrial technology landscape continues to evolve, partnerships also create new opportunities to extend MākuSafe’s capabilities through seamless integrations, shared expertise, and joint customer success. Under Hoch’s leadership, the company will continue investing in strategic alliances that expand market reach while delivering practical solutions that help organizations improve safety performance, reduce injuries and workers’ compensation costs, and enhance operational productivity.
“I’m incredibly grateful for the opportunity to continue growing with MākuSafe,” said Hoch. “Over the past several years I’ve had the privilege of working alongside an amazing team, incredible customers, and outstanding partners who all share a passion for improving the lives of workers. I’m excited to help strengthen those relationships, build new strategic partnerships, and support the next chapter of MākuSafe’s growth.”
Please join us in congratulating Aanna on this well-deserved promotion and wishing her continued success in her new role!
