MākuSafe featured in Novarica’s research report - InsureTech for Insurers

By Tom West

September 12, 2018

Insurers Seeing InsureTech as Opportunity More than Threat, Says Novarica

New report profiles 150 InsureTechs with focus on opportunities to partner, learn, and create value

September 12, 2018 (BOSTON) – As the wave of investment in InsureTech continues and innovative new startups propose disruptive offerings, most insurers’ initial fears are turning to curiosity. InsureTechs are increasingly seen as chances for insurers to partner, license technology, or to learn. In a new report, InsureTech for Insurers: 150 Startup Profiles, research and advisory firm Novarica outlines the InsureTech landscape today and profiles more than 150 startups, focusing on the relevance of each to incumbent insurers.

“Not every InsureTech startup will interest every insurer; not every insurer will decide to partner with or invest in InsureTech startups. However, every insurer should take stock of what is happening in the space and learn the lessons that will make their organization stronger,” said Jeff Goldberg, Senior Vice President of Research and Consulting and lead author of Novarica’s new report. “Across all lines of business and across all sizes, insurers will feel the impact as InsureTech startups shift customer expectations and point the way for more effective, insightful operations.”

Key findings of the report include:

  • InsureTech is not the same thing as disruption. This industry (and the media) tend to link InsureTech and disruption—but rather than pose a threat to insurers, most InsureTechs provide opportunity.
  • InsureTech carriers and distributors focus on customer experience. With few exceptions, broker and carrier startups take advantage of the insurance industry’s failure to build better interactions for consumers.
  • “Doing nothing” is always an option. With so much emerging technology and so many startups, all insurers must be intelligent when choosing where to focus their attention and—just as important—what to ignore.

A preview of the report is available online at https://www.novarica.com/insuretech-for-insurers-150-startup-profiles/, and desk copies are available to qualified media. Please contact media@novarica.com or call Victoria Spitz at 617-897-1921 for more information.

About Novarica
Novarica helps more than 100 insurers make better decisions about technology projects and strategy through retained advisory services, published research, and strategy consulting. Its knowledge base covers trends, benchmarks, best practices, case studies, and vendor solutions. Leveraging the expertise of its senior team and of more than 300 CIO Research Council members, Novarica provides clients with the ability to make faster, better, more informed decisions. Its consulting services focus on vendor selection, custom benchmarking, project checkpoints, and IT strategy. More information at www.novarica.com.

Press Contact:
Victoria Spitz
617-897-1921
media@novarica.com

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About MākuSafe

MākuSafe was formed by a powerful team of software, hardware and data engineers in an effort to prove that workplaces around the globe can be made safer by gathering environmental data around workers WHILE they work. Using analytics and machine learning technology we can turn that data into predictors so that accidents can be stopped before they happen.

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